6 Best (Cheap) Healthcare Website Builders in 2024 (2024)

Regardless of the type of healthcare services or products you offer, you’ll need a website to connect with prospective clients and communicate the value that you provide. But with so many options available, it can be difficult to find a website builder that provides all the tools you need without exceeding your budget.You’ll want to choose a builder with well-designed templates that emphasize your expertise and the quality of your care. It should also make it easy for clients to book in-person or virtual appointments and contact you about any concerns they may have. However, there’s more to it than that.Effective SEO and marketing tools are vital for boosting your online presence and attracting visitors to your site. In addition, I highly recommend that you have e-commerce capabilities to securely accept a variety of payment methods.After thoroughly testing more than a dozen top website builders, I recommend Wix as the best overall service for building an engaging healthcare website. With more than 900 templates, Wix offers the widest selection of healthcare-specific designs. Plus, its generous free plan lets you set up your website (or have AI build it for you) and explore all its useful features without having to pay.

What We Look For in the Best Website Builders For Healthcare Providers

To narrow down the options, I focused on features that matter most to healthcare businesses and bloggers.

• Attractive healthcare templates. I’m recommending builders that offer high-quality, mobile-friendly templates you can personalize to fit your practice’s unique brand. These templates contain everything you need: visually appealing layouts, services/product descriptions, client testimonials, contact pages, and more.
• Appointment scheduling. Reliable appointment scheduling allows patients to book, cancel, and reschedule visits online. These builders offer customizable scheduling tools with telehealth features, calendars, and automated reminders/notifications that free you to focus on care.
• Useful healthcare-specific features. I focused on builders that offer a rich selection of features you’ll need to attract and retain clients, either built-in or easily added with apps or integrations. Whether you want to add a blog to share your expertise, podcasts/videos for courses and advice, or a membership area for exclusive content, my picks have you covered.
• SEO and marketing tools. Every builder on my list offers SEO tools to make it easier for prospective clients to find your business online. You’ll also get marketing tools and website analytics – vital for engaging with your audience and analyzing behavior.
• E-commerce capabilities. All these builders offer e-commerce tools, which are essential for selling health services or products on your website. Including secure payment processing and inventory and business management tools.

1. Wix: Best Templates, and Features for Healthcare Websites

Wix offers multiple ways to build a healthcare website, none of which require technical skills or coding knowledge. You can choose from dozens of full-featured templates and personalize the design with the user-friendly drag-and-drop editor. Otherwise, you can have Wix’s AI builderdesign a unique, high-quality healthcare site for free – it takes just minutes.Another reason Wix tops my list is its range of useful website and business management features, starting with its powerful suite of AI tools. I was easily able to generate engaging copy for my test website, but you could also use it to write descriptions for products or services you sell. It will also optimize your site for SEO and create branded email marketing campaigns.I also appreciate that Wix supports dynamic content. This means you can create personalized experiences for your visitors, making them more likely to book an appointment or purchase a product. A generous free plan lets you build your site and access most Wix features with no upfront costs. While upgrading to a paid plan is totally optional, I found Wix’s business and e-commerce plans are quite affordable.I was a bit disappointed to find that while Wix offers enterprise-grade security, it’s not HIPAA-compliant itself. Fortunately, you have several options to ensure you’re complying with HIPAA regulations for the collection and storage of patient health information PHI). You can integrate software like JotForm or HIPAAtizer with your Wix website, set up a Google Workspace business email to communicate with patients, or choose a HIPAA-compliant payment gateway like Authorize.Net from the dozens Wix offers.

Features

• Telehealth solutions. You can use the Wix Bookings app to offer clients the convenience of telemedicine. When clients schedule an appointment, they’ll receive a unique invite link for their virtual visit on their My Bookings page.
• Video marketing. It’s easy to create marketing trailers to promote your services and products with Wix’s AI tool. Trailers are ideal for online advertising and social media promotion.
• Enhanced functionality. Choose from hundreds of apps (free and paid) to add useful features to your website.
• Encrypted client PII (Personally Identifiable Information). Any data entered on a Wix site, such as personal information in appointment scheduling, contact forms, or during online checkout, is encrypted, transmitted, and stored securely.

Learn more about Wix’s AI tools and features in our expert review.

2. SITE123: Easiest Builder for Pro Health-Focused Sites

Unlike other builders that promise fast and easy site design, SITE123 doesn’t skimp on features– it continually adds new tools, design elements, and other functionalities. These include features like AI content generation, appealing layouts for health services and staff pages, testimonial carousels, and a built-in CRM. Just click on the “Latest Updates” link on SITE123’s homepage to find out what’s new.SITE123’s flexible booking platform allows you to offer your clients both telehealth and in-office appointments – a great feature for doctors, therapists, dieticians, and yoga instructors. You can create unique settings for each service you provide and customize your registration forms so clients can message you with questions or concerns.Like Wix, SITE123 offers a free forever plan that allows you to choose and customize your template, use its AI tools to optimize content, and explore its features. My one disappointment is that you pretty much need to choose a paid plan to run an effective healthcare site. While clients can view your services and pricing on the free plan, you’ll have to upgrade to a premium plan to set up online appointments and payments.

Features

• Video features. SITE123 templates are optimized for video sharing and streaming. They allow you to provide an immersive experience for clients who have signed up for virtual programs, such as nutrition, mindfulness, or physiotherapy.
• Subscription services. Depending on the type of healthcare services you provide, you may want to use SITE123’s subscription feature to create multiple access levels to your content: open to all, for signed-in members, and for paying clients.
• Healthcare community forum. Creating an online space for your clients to engage in meaningful conversations about health subjects and treatments can enhance your relationship with them and expand your practice. It can also improve your search engine ranking.
• Professional website design. If you upgrade to one of SITE123’s Premium plans, its in-house designers can build your website for free.

Read our expert SITE123 review for more details.

3. Squarespace: Impressive Marketing Tools to Promote Your Health Business

Though it can’t compete with Wix’s sheer number of healthcare templates, Squarespace excels when it comes to template design. Its templates are clean and professional, with an easy-to-navigate structure that makes visitors more likely to stay on your site, contact you, book a service, or make a purchase. They’re also mobile responsive so they look great on any device.However, looks alone aren’t what makes Squarespace a top builder for health-focused websites. It offers exceptional marketing, email, and social tools that make it easy to attract clients. You can customize pre-built templates to design targeted email campaigns, generate marketing copy with Squarespace AI, and create engaging social content with the Unfold app.While Squarespace doesn’t offer a free plan, you can decide if it’s right for you during a 14-day free trial. I’d recommend the Personal plan for health bloggers. It gives you a custom domain, unlimited storage, and tools to build your audience. Healthcare professionals who sell services or physical/digital products should consider Squarespace’s affordable Business or Commerce plans. This way, you can accept online payments, offer discounts and sales, create shipping zones, and much more.

Features

• HIPAA-compliant tools. Acuity Scheduling allows you to offer services and collect patient data in compliance with the Health Insurance Portability and Accountability Act (HIPAA). Requires a Squarespace Powerhouse plan.
• Third-party integrations. Dozens of official integrations allow you to expand your site’s reach. You can cross-promote blog posts on social media or Apple News, sell tickets to events, add an interactive map for your physical location, or translate your site into multiple languages.
• Membership tools. You can add a member area to sell any type of content, including yoga workouts, mindfulness classes, health-focused videos/podcasts, newsletters, and healthcare guides.
• Custom template design. With Squarespace Blueprint, you can build a unique template from the ground up, choosing your layouts, fonts, and colors. Then, you can further customize your template to create a free, one-of-a-kind professional website.

See our in-depth Squarespace review for more details.

4. Webador: Fastest Way to Get Your Healthcare Site Online

Even total novices can build a healthcare website with Webador in 30 minutes or less. You won’t have the advanced customization, AI tools, or creative freedom you get with Wix, but for simple health-focused sites, Webador is hard to beat.I was impressed by the number of useful widgets for health professionals that you simply drag and drop on your site pages. You can add testimonials to any page to demonstrate the value your services bring, customize contact forms, or design a custom services table.As I mentioned above, Webador is ideal if your needs are simple, but I would probably avoid it if you’re looking to build a more advanced healthcare website with animated elements or lots of embedded media. That said, its e-commerce features surprised me. Webador lets you set up your online store, upload products, and choose payment and shipping options on its free plan. You’ll only have to pay for an e-commerce plan when you’re ready to start selling.Features

• Share health-focused content. Webador supports the easy sharing of audio, video, and PDF files, perfect for sharing health advice, “what to expect” treatment guides, virtual workouts, and online course materials.
• Optimize for mobile. While all Webador sites are automatically responsive, you can further enhance your site for mobile users. Webador lets you add features like mobile-friendly tables for health services/pricing or a mobile bar (only visible on smartphones) with clickable email, phone, and map links.
• Commission-free transactions. Webador charges a 0% transaction fee on products or services, maximizing profits for healthcare providers.
• Unlimited storage, pages, and bandwidth. All Webador plans, including the free plan, include unlimited storage for articles and blog posts. Depending on your plan, you’ll also get 5 GB of video storage.

Learn more in our expert Webador review.

5. IONOS: Budget-Friendly Builder for Healthcare Professionals

It may not offer a free plan, but IONOS will provide an ad-free, professional website at minimal cost. Plans come with essential features for healthcare businesses, such as appointment booking, site statistics and analytics, multimedia content, and automatic image optimization.Its template selection is small – just 28 in all, but I found several templates well-suited to healthcare businesses. Plus, if you don’t find a template with the style to suit your brand or want to get online faster, you can use its AI tools for website design and content inspiration. Just bear in mind that customization is somewhat limited.One benefit I appreciated is that IONOS offers great post-launch support. You’ll receive tips and suggestions for online marketing success and recommended plugins that will add useful features. It will even notify you automatically when a client posts a review or your search ranking improves.

Features

• Professional email and domain. All plans come with a free one-year custom domain and a professional email account with ample storage (2-50 GB, depending on the plan).
• Personalized SEO recommendations. IONOS rankingCoach evaluates your healthcare website, offering custom action items with targeted steps to enhance your search engine visibility. This can help healthcare professionals like doctors or therapists stand out online.
• Competitor tracking. IONOS can help you stay on top of your competitors’ Google rankings, reviews, and social media activities so you can adjust your business strategies accordingly.
• Dedicated support consultant. Your personal assistant, available via phone, chat, and email, will provide personalized advice and technical support. This can help ensure your online presence is optimized and responsive to patient needs.

Read our expert IONOS review for more details.

6. Shopify: Powerful E-Commerce Builder for Selling Healthcare Products Online

Shopify is a top e-commerce platform for popular niches like fashion and beauty, but don’t be fooled – it’s also great for selling health-focused products and services. Say you want to offer nutritional counseling, yoga instruction, or sell medical equipment/products to doctors or dentists. Based on my research, Shopify has the features you’ll need to build an online store that will resonate with your target audience.In addition to its built-in sales and marketing features, the Shopify App Market is stocked with 6,000+ apps that can boost your website’s capabilities. Whether you’re looking for customer relationship management (CRM) software, SEO enhancements, or tools to drive conversion, you’ll find plenty of choices.All these features don’t come cheap. That said, while Shopify’s entry-level plan may be pricier than other builders on my list, it includes robust tools for sales, appointment booking, and marketing. A free trial and 3 months of discounted pricing (just $1 per month) give you time to test the platform and decide if it’s a good fit.

Features

• Virtual appointments. When you add the Easy Appointment Booking or Appointly app, clients can reserve one-time and recurring telehealth services, including workshops, consultations, and therapy sessions.
• Multichannel sales. Healthcare businesses looking to maximize their reach will appreciate one-click integration with social media and third-party marketplaces like Amazon. You’ll also get real-time inventory updates and detailed analytics on your Shopify dashboard to help you optimize sales across all your channels,
• Effective ad targeting. Using data based on your products and buyer intent, Shopify helps you target your ads to reach shoppers searching for medical supplies, equipment, and healthcare products or services.
• In-depth sales metrics. Shopify now provides detailed sales dates, including sales by channel, top-selling products, retail sales by POS location, and individual staff members, which can help you make informed decisions.

Our expert Shopify review has more details.

Choose the Best Healthcare Website Builder for Your Needs

These six distinct builders all offer what you need to showcase the strengths of a healthcare business. They also give you built-in tools plus apps, integrations, or plugins that help you connect with potential clients and serve their needs,My top recommendation is Wix. Not only are Wix’s AI tools second to none, but it provides essential features for healthcare businesses. You can attract clients with Wix’s specialized templates and custom SEO plans, while ensuring they can easily get in touch with you through appointment scheduling and contact forms.If you want to get a professional website online fast, go with SITE123. Its user-friendly platform is ideal for tech novices, while its responsive templates ensure your site is easy to navigate on mobile.If a visually appealing site is your priority, consider Squarespace. Its stylish and responsive templates will draw potential clients in, and it offers a variety of plans to suit different needs and budgets.

Here’s a quick summary to help you decide which builder is best for your practice.

FAQ

Which is the best builder for healthcare websites?

For most healthcare businesses, the best website builder is Wix because it delivers on all fronts. In addition to offering the widest selection of healthcare templates and features, Wix’s advanced AI builder and suite of sophisticated tools can help you create the personalized website you envision and increase your practice’s productivity.

What should a website for a healthcare practice include?

Every healthcare website needs essential features like appointment booking capabilities to allow patients to schedule visits easily, online payments for convenience, and Telehealth services for remote consultations. SEO and marketing tools are also important for enhancing your online visibility and attracting more patients. You may also want to add a blog to share your approach and establish your expertise.

Can you build a healthcare website for free?

Both Wix and SITE123 offer free plans, but these plans have limitations. A free website can be a good starting point for a small practice or individual provider However, to add e-commerce capabilities or allow patients to book in-person or telehealth appointments, you’ll want to upgrade to a paid plan.

How much does it cost to build a website for a healthcare business?

This will depend on your individual practice and the features you need, but there are plenty of affordable options, which is what this review is about. Basic websites with simple appointment booking will run around $10 per month. However, integrating advanced features, specialized healthcare apps, and custom integrations will increase costs.For more information, our in-depth review of the 10 best website builders for 2024 can help you choose the best option for your business.